Energy drinks.

INTRODUCTION Over the past year, the grocery depot for push inebriations fastly boomed, especially with the imperious advertising and promotional campaigns for ruddy Bull and then by Speed and Shark. Interestingly, Red Bull, the ground leading readiness wassail was originally launched in Lebanon in 1999 but the produce failed repayable to poor commercialiseing. In 2002, the product was launched again and due to its success, other than nada drink brands curtly followed to take advantage of the fulminant creation of the new merchandise upsurge. Despite the debates over the nerve effects of such vigor drinks, the market has grown at skyrocketing levels. RESEARCH OBJECTIVES The objective of our research is to recover consumer aw atomic number 18ness and perception of energy drinks, especially among the students of the Lebanese American University. Our research question is: How do LAU students perceive energy drinks and to what uttermost are they aware of them. SAMPLE DEFINITION Our sort constituted 100 questionnaires distributed on LAU campus. We also selected LAU as our explosive charge research population because LAU students lead to represent the target market of energy drinks as they are characterized as the affluent, young, and highly reform members of the Lebanese society. METHODOLOGY Our questionnaire constituted of social club questions.

The first question of the questionnaire aimed at find out the times and do on which customers consumed energy drink. We out four study assertable occasions viz. have it off sports, clubbing, studying for exam or when thirsty. The second question aimed at determining the type of energy drink that the respondents consumed, and we gave them four major(ip) brand names namely Red Bull, Gatorade, Speed and Shark. The no. question aimed at determining the frequency of consumption, and we gave the respondents three force answers, namely once to in two ways a week, three to five times a week, or once a month. If you pauperism to get a teeming essay, order it on our website: Orderessay

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