Emp Motivation

K.J.Somaiya institute of management studies and research Case Study on Deshbandhu initiative trope: Priya Shetty Roll No. 48 PGDM-C Deshbandhu Enterprise Executive summary: Mr. Mayur Deshbandhu is the head of Deshbandhu Enterprise, a venture which is into the business concern of Oils and fats, Breakfast/Snack food and applied science items. They streak their Breakfast and snack food under the leaf blade name clap. After enjoying the market leader given in the 70s, the brand today faces stiff disceptation from its competitors who argon offering the same product at a lower price in the market because of which the applaud gross revenue has been showing a negative trend. Through this case we are trying to study and analyze the roadblocks the brand is facing and leaven corrective measures for the same. SWOT Analysis: Strengths: * BRAVO is a well-known(prenominal) brand in the realm from the 70s * steadfast guest base of customers from Hospitals and hostels and 50% of the entire sales put in from them. * BRAVO is a well-known brand in the country from the 70s. Weakness: * The product does non have a heading in the Southern and the Western part of the country. * increase visibleness is low in the retail stores where it is distributed.

* The companys dispersion network is not upto the mark with tie-ups with solo 15 distributors across the country. * Advertisement of the product is not consistent. * The attribute of the product is not up to the mark. * Retail family relationship in terms of shores, incentives and rewards is not maintained properly as compared to BRAVOs competitors. * The promotion of the brand is not sufficie! ntly done. Threats: * Consumers buy whatever is sold to them by the retailer without very much partake on what brand is handed over to them. * similar and backing products are available at a cheaper lay out with much visibility. * Bigger players are offering many rewards, incentives and break away margin rates to the...If you want to get a full essay, site it on our website: OrderEssay.net

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