The Myth of Consumerism

Every society has fableology. In some societies, its worship. Our religion is consumerism. Ellen Weis, San Franciscos Museum of advanced(a) Mythology Consumerism fuels the capitalist fire. In a capitalist society, the goal is to moderate money, by whatever means possible, exploiting whichever potential weakness that cleverness exist. The human beings race is one with a barbaric imagination, and this wild imagination, though a salient strength, can, like all great strengths, mete out as a potential weakness. It is our imaginations that conjure exploits, and it is our imaginations that religion and myth traditionally played the employment of satiating, weighty stories that have ethics to them, lessons to be learned. Now consumerism fulfills this role. The consumer ideology serves as the golden rule, advertising serves as sermons, products serve as our idoltry, and scarcely as religion instills faith at an early age, so too does consumerism. Ellen Weis (qtd. in Adver tising Characters 1997) speaks from the perspective of one who is an dictum on mythology. Her resemblance between religion and consumerism is an accurate one. Undoubtedly, shes referring to this role that consumerism is playing in stimulating our imaginations. It does this by telling us a story, with us playing the lead role, painting a picture of brio as being better with the products being sold to us.

Our imaginations atomic number 18 carried away by these stories. We fate to believe them because they make mother wit of the world. We want to believe that all it takes to be happy is a agitate to the store. This making sense of the world and simplifying to such a slimness is exactly the reason why myths are created. For exam! ple, some each cigerette ad features a picture of an ideal person weed their brand, ideal at least by the standards of most(prenominal) people who vast to... If you want to get a well(p) essay, order it on our website: OrderEssay.net

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